For Twix’s 2012 campaign, we brought to life the Left versus Right Twix idea and created an HTML site to support TV and print. With the redesign of Twix, along with other MARS brands, our team also faced the issue of making all MARS brands compliant with their nutritional standards. As a result, we were able to create a template for all MARS brands to follow moving forward, from content creation to design/working Photoshop files.
Midway through the campaign, we also launched a sweepstakes that included SMS entry, mobile accessibility, and a full desktop experience.
I had the opportunity to work with a great creative team and oversee our digital production partners.