writer.
enthusiast.
nerd.
innovator.
consumer.
eater.
photographer.
reader.
producer.

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iAd

Working alongside the development team from Apple, we were able to design and build a custom iAd for the American Express Zync Card.

The goal for the iAd experience was to have it be just as customizable as the Zync card so we’ve built several elements to the iAd including a profile creator in which a user is able to select packs based on their own interests (from food to travel to fashion), and a music download section where they can also download full tracks from the TV spots for free.

The banners were placed in affinity-targeted apps (ex. Pandora, NYTimes, Huff Post)  running now through February 26.

The iAd also won Mobile of the Day on FWA:

And below you can view the “full” experience:

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NEW BALANCE: URBAN DASH VIDEO

As part of the effort to celebrate and bring awareness to New Balance’s first flagship store in New York City, our client decided to build an iPhone app game equipped with a video component. I produced the video content that would be used for the iPhone app game as well as an in-store piece.

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GAP 1969 FALL CAMPAIGN

For GAP’s 1969 Fall Campaign, I had the opportunity to produce several online advertisement pieces including standard and rich media banners, video content, and additional creatives that would live across GAP’s Adult and Kids/Baby collections.

I worked alongside the broadcast, digital influence, digital strategy, account, and creative teams to provide the over arching campaign assets and technical support for all legs of the campaign which included YouTube videos, partnered content, Facebook content, along with additional social media assets.


 

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TIMBUK2

Timbuk2 was a large scale project with multiple features including e-commerce, a custom built flash bag builder, HTML/CSS built catalog pages, along with a large admin for users to update the site. Using the client’s current data and assets, we built a much more user friendly experience, an admin friendly CMS, and a site that was visually appealing to consumers.

Site Launch: November 2010

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Equestrian Neightion wins FWA’s Site of the Day!

Equestrian Neightion wins FWA’s Site of the Day!

METROID:Other M

With the success of the previous Metroid Prime Trilogy microsite, Nintendo worked with us again in creating the user experience, designing, and developing their new Metroid game release, Metroid:Other M. After Mario, Metroid is their second largest franchise and it was important to showcase the game’s latest features, story line, and other online offers.

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ONASSIS

Designing, developing, and processing the user experience for a new clothing line, ONASSIS, was a breath of fresh air. Not only are we producing a site that caters to fashion forward men, but we are also developing an e-commerce platform for consumers and wholesalers alike.

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CIVILIZATION V

Again working with the 2K Games team, we designed and developed the site for CIVILIZATION V. Creating an HTML/Flash hybrid site, users are able to view seamless flash animation and transitions while having the ease and functionality of a static build.

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