iAd
Working alongside the development team from Apple, we were able to design and build a custom iAd for the American Express Zync Card.
The goal for the iAd experience was to have it be just as customizable as the Zync card so we’ve built several elements to the iAd including a profile creator in which a user is able to select packs based on their own interests (from food to travel to fashion), and a music download section where they can also download full tracks from the TV spots for free.
The banners were placed in affinity-targeted apps (ex. Pandora, NYTimes, Huff Post) running now through February 26.
The iAd also won Mobile of the Day on FWA:


And below you can view the “full” experience:




























